UConn Huskies & Two Roads Brewing Co., Partner to Launch TwoConn Easy Ale
Stratford, CT – With the tipoff of college basketball set to start in early November, Two Roads Brewing Co. is teaming up with UConn Athletics to launch a truly iconic, collaborative beer, TwoConn Easy Ale.
As part of a larger partnership involving advertising and promotions, it made perfect sense for Two Roads to take it to an even higher level and collaborate with UConn Athletics to create a special beer for UConn Nation. “We are excited to partner with Two Roads in a collaboration of iconic Connecticut brands,” said UConn Director of Athletics David Benedict. “This is going to be a great partnership that we are sure our fans are going to enjoy, both at the games and when they visit the brewery.”
Two Roads’ CEO Brad Hittle couldn’t agree more. Hittle stated, “as someone who grew up as a Connecticut Nutmegger, this partnership is particularly exciting to me and of course to Two Roads. UConn Athletics and Two Roads are widely recognized brands, in our state and even nationally, that strive for excellence in everything they do plus have a little fun in the process. We can’t wait to show the legions of UConn Husky fans just what’s in “Storrs” for them with this program and this collaborative beer!”