Roadsmary’s Baby TikTok & Instagram Horror Contest

Get ready for a spine-tingling experience! We are thrilled to announce the first-ever spin-off of our Two Roads Horror Film Competition, now open for Instagram Reels and TikTok. This competition is all about showcasing our delightfully spooky rum-barrel-aged pumpkin beer, Roadsmary’s Baby!

Unleash your creativity and show us your best Instagram Reels & TikTok magic as you capture the essence of this spooky brew. Craft a mini horror story, showcase the beer in a bone-chilling manner, or dare to take the Road Less Traveled and present something entirely new 👀

The contest will run from August 14th to September 30th. We will award first, second, and third-place winners, with each receiving some thrilling prizes!

How to Enter:

Create a 30-90 second video and share it on TikTok, Instagram, or both. Tag @tworoadsbrewing in both the video and caption and don’t forget to include the hashtags #RoadsmarysBabyHorrorContest and #TwoRoadsBrewing.

Once you do, fill out the form with your information and a link to the video you are submitting. 

We will confirm that your submission has been received via email. 

Awards & Prizes

The first, second, and third-place winners will receive tickets to attend the Pumpkin Festival (Oct. 20-22) & have their videos reshared across Two Roads social media. Prizes below:

1st Place: 4 Tickets to Pumpkinfest, $50 Two Roads Gift Card & Swag Bag

2nd Place: 2 Tickets to Pumpkinfest, $25 Two Roads Gift Card & Swag Bag

3rd Place:  2 Tickets to Pumpkinfest, $15 Gift Card & Swag Bag


Content: All TikTok or Instagram Reel Submissions must be between 30-90 seconds. Videos must be posted to Instagram or TikTok, tag @tworoadsbrewing, and contain the hashtag #TwoRoadsHorrorContest. There is no limit to the number of submissions. The videos can be up to R-rated and absolutely NO full frontal nudity!

Two Roads will not consider any submissions that include depictions of sexual violence, excessive alcohol consumption, underage drinking, driving under the influence or depict Two Roads in a negative way.

All creators will need to feature Roadsmary’s Baby Beer in their video. Beer can be purchased at your local retailer. Find it near you using our Product Finder.

All submitted videos must have the following statement in their caption: “The following does not reflect the opinions or views of Two Roads Brewing Company”

Judging: All videos will be viewed by a panel of judges and rated based on creativity, spookiness, and adherence to the rules.

Judges will view all entered videos and rate them to declare a first, second, and third-place winner. 

Terms and Conditions

  • All applicants must be 21+
  • Two Roads is not liable for anything that happens during the creation of any submitted content, and all prizes are non-negotiable.
  • All videos must be captioned with the following statement: “The following does not reflect the opinions or views of Two Roads Brewing Company”
  • Ownership: Two Roads reserves the right to use submitted content for ongoing promotions.
  • Creators are responsible for getting proper permissions for any third-party branding, on-camera appearances, etc. TRB will not be held responsible if the creator fails to get stated permissions.