We have started a major initiative to help CT restaurants recover from the effects of COVID-19. The plan is to offer a substantial “Back On The Road” discount on a selection of its fresh draft products.
According to Director of Sales, Ben Iaderosa, “The shutdown has been a rough ride for retailers, and for some time it will remain so because their seating capacity will be restricted for safety reasons. We want to help our customers get back up and running, so they can bring more of their staff back sooner. To support this end, from June 1 until July 31, Two Roads is providing deep discounts on our most popular, fresh draft offerings.”
The brewery has talked with many of its restaurant customers about the challenges they face as restrictions begin to lift. Iaderosa went on to say, “the message that we are hearing is that customers are going to have to be careful managing their inventory and cash flow as they initially order beer. We feel like it’s our job as their partners to help them achieve that goal. It’s the right thing to do.”
Two Roads is also working with its distributors to split the cost of refunding retailers for draft beer that is no longer fresh enough for sale.