Master Brewer and Co-Founder, Phil Markowski noted, "When we set out to develop the Daybreaker line of Vodka Cocktails we had the ambitious goal of replicating the character of a freshly mixed cocktail, in a can. We wanted our products to taste like they were just handed to you by a professional bartender. By sourcing the very best juices and utilizing our proprietary production methods we have absolutely achieved that goal - a freshly made cocktail taste in a convenient, go-anywhere, 12oz can."
Two Roads looked to industry and consumer trends for flavor inspiration. Markowski went on to say, "When deciding on what initial flavors to focus on we targeted a modern spin on some classic cocktails. By choosing Blood Orange we strove to elevate the traditional Screwdriver. Our Meyer Lemonade has a more refined, less intensely sour character compared to a hard lemonade. With Cranberry-Lime, inspired by the popular Cape Codder, we opted to use a blend of the Howe and the Early Black varieties of cranberries coupled with the relative subtlety of the Key Lime."
Innovation has been an important area of focus for the Company over the past couple years. Its 2019 opening of the Area Two Experimental Brewing Innovation Hub has enabled them to craft everything from wild sour beers, pastry-inspired stouts, barrel-aged hard seltzers and more. The epitome of this innovation is realized in the Daybreaker Vodka Cocktail line.
CEO Brad Hittle remarked, "Today's craft beverage consumer demands not only excellent, high-quality liquids but also innovation and authenticity. By veering away from the commonly used so-called 'natural flavorings', our breakthrough recipes on Daybreaker use real fruit juice and deliver an exceptional cocktail experience."
According to Director of Marketing, Collin Kennedy, it was the RTD factor that helped inspire the brand. "The Daybreaker name was born out of the desire to help consumers break from the mundane and ordinary. We want to empower consumers to get out there and Seize the Day, whether that means a beach outing with friends, hitting the golf course, or something as simple as a spontaneous happy hour, Daybreaker is the perfect option."
Daybreaker Vodka Cocktails are shipping from Two Roads in mid-March. The brand comes in three distinct flavors: Meyer Lemonade & Vodka, Blood Orange & Vodka and Cran-Lime & Vodka. The 7% ABV products are available in 12oz 4-pack and will be made available anywhere Two Roads Brewing Company products are sold.
ABOUT TWO ROADS BREWING COMPANY
Two Roads opened its doors in December 2012 having earlier acquired and renovated a 100-year-old vacant, brick factory building in Stratford, CT. Its name and philosophy are inspired by the Robert Frost Poem "The Road Not Taken"—a philosophy brought to life in the beers & beverages they create using the highest quality brewing and packaging equipment. Since opening, Two Roads has grown to be a top 50 independent craft brand in the United States out of 8,500+ breweries. Two Roads has two tasting rooms on its 10 acre campus including one at its Area 2 Innovation Center. For more information go to www.tworoadsbrewing.com.